U.S. In-Car Voice Assistant Consumer Adoption Report 2022

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DESCRIPTION

The car is one of the “Big 3” of voice assistant platforms, but the competitive set and use case patterns are different from smart speakers and smartphones. This report is the most comprehensive analysis of in-car voice assistants available with more than two dozen charts and 50 pages of analysis. Learn about the total user base of in-car voice assistants, market share of the leading voice assistant providers and how they are competing, what applications are used most often by drivers, and what applications may drive higher adoption rates in the future. The car is a complicated space for voice assistants and we break it down by the numbers, with useful frameworks, and through incisive analysis. 

Table of Contents

  • Introduction
  • Adoption, Market Share, and Demographics
  • Current and Expected Use Frequency
  • How Voice is Used in the Car
  • User Perception
  • Competition and Trends
  • Additional Resources
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50 Pages of Analysis and 29 Charts and Diagrams

  • U.S. Adult Users of In-Car Voice Assistants 2022
  • The In-Car Voice Assistant Usage Model
  • Voice Assistant Usage Model Variability Between Device Types
  • Voice Assistant Technology Lifecycle Adoption Journey 2022
  • U.S. Adoption of the Big 3 Voice Assistant Surfaces
  • The Short History of Voice in the Car
  • U.S. In-Car  Voice Assistant Users 2022
  • In-car Voice Assistant Users – U.S. 2019-22
  • U.S. Adult Drivers That Have Used a Voice Assistant of Any Kind in the Car 2019-22
  • Relative Market Share of Voice Assistants Used in the Car 2022
  • Relative Market Share of Voice Assistants Used in the Car 2019-22
  • In-Car Voice Assistant Users by Gender 2019-21
  • Relative Market Share of Voice Assistants Used in the Car by Gender 2022
  • Relative Market Share of Voice Assistants Used in the Car by Age 2022
  • U.S. Frequency of In-car Voice Assistant Use 2019-22
  • U.S. Adults Using In-Car Voice Assistants Monthly 2019-22
  • Rate of In-Car Voice Assistant Adoption by Device 2019-22
  • Change in Expected Use of Voice Assistants in the Car 2019-22
  • Percent of Drivers Expecting to Use Voice Assistant More in the Future – U.S. 2019-22
  • In-Car Voice Assistant Use Cases Tried – U.S. 2019-22
  • In-Car Voice Assistant Use Cases – U.S. 2022
  • In-Car Voice Assistant Use Cases Tried by Assistant – 2022
  • U.S. Driver Familiarity with Embedded Voice Assistant Capabilities
  • Consumer Sentiment of In-car Voice Assistant Performance 2019-22
  • Voice Command Expected Usage Change with Availability of Multiple Assistants – U.S.
  • Importance of Voice Assistants for Car Puchase Decisions – U.S. 2019-22
  • Voice Assistant Influence of Car Purchase Decision – U.S. 2019-22
  • Voice Assistant Influence of Car Purchase Decision by Vendor – U.S. 2022
  • In-Car Voice Assistant Options by Automaker 2022

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