Deepfake and Voice Clone Consumer Sentiment Report 2023

Deepfakes and voice clones are all around us–in movies and television shows, online games, social media, and even telephone calls with friends. However, these technologies are also increasingly used to commit fraud, spread disinformation, and damage reputations. Voicebot and Pindrop collaborated to create the most comprehensive analysis of consumer experience and sentiment related to deepfakes and voice clones. Awareness is higher than you might expect, but concern is even higher. Dive into 70 pages of analysis and resources with over 50 charts and diagrams based on a national survey of 2,000 U.S. adults. 

The Voice Chat Toxicity Report for Online Games 2023

Voice Chat has become an important element of online games. It drives more user loyalty, longer session times, and higher user satisfaction. However, the benefits arrive with the pernicious problem of toxic behavior. The Voice Chat Toxicity Report for Online Games 2023, surveyed 1,159 U.S. adults and includes nearly 50 charts along with 60 pages of analysis and resources. It chronicles user experience across game types and compares voice, text, and user generated content channels. It also outlines how game makers follow up on toxic incidents and much more. 

U.S. Smart Home Consumer Adoption Report 2022

Smart home devices are now used by more than half of the U.S. adult population and they are used with high frequency. These devices range from smart TVs and media consoles to smart locks, thermostats, appliances, cameras, video doorbells, and more. The category is broad and the report breaks down the data along product segment and demographic lines.  These devices are also often used with voice assistants in general and specifically with smart speakers. The data show how these complementary product categories and features often work in concert. Check out the 29 charts and nearly 40 pages of analysis in the report that compares 2020-2021 trends in addition to the current market sizing and activity.  

U.S. In-Car Voice Assistant Consumer Adoption Report 2022

The car is one of the “Big 3” of voice assistant platforms, but the competitive set and use case patterns are different from smart speakers and smartphones. This report is the most comprehensive analysis of in-car voice assistants available with more than two dozen charts and 50 pages of analysis. Learn about the total user base of in-car voice assistants, market share of the leading voice assistant providers and how they are competing, what applications are used most often by drivers, and what applications may drive higher adoption rates in the future. The car is a complicated space for voice assistants and we break it down by the numbers, with useful frameworks, and through incisive analysis. 

U.S. Smart Speaker Consumer Adoption Report 2022

The rise and stall of a formidable digital device market. The white hot smart speaker market showed weakness even in late 2019 and the pandemic era of 2020-21 didn’t help. The fifth annual smart speaker report chronicles what is working in this market with nearly 100 million U.S. adult users, what is not, and what the trend lines show. Market share, market size, consumer sentiment, use case adoption, and behaviors are broken down in over 40 charts and 50 pages of analysis of data from 2018-22. Voicebot has the richest smart speaker data set anywhere and reveals the silver lining among the storm clouds.  

Smartphone Voice Assistant Consumer Adoption Report 2022

Smartphones represent the largest voice assistant surface area of any device. Over three billion smartphones worldwide have access to voice assistants and there are 140 million users in the U.S. And, it isn’t just Alexa, Bixby, Google Assistant, and Siri operating in this space. There are also tens of millions of users of custom voice assistants embedded in mobile apps. This report covers all of these topics and more with 50 pages of analysis, 54 charts and hundreds of data points charting sentiment, market share, and demographic trends between 2018 and December 2021. 

Healthcare Voice Assistant Consumer Adoption Report 2022

The global pandemic had a profound impact on the healthcare industry and how consumers interacted with it. One change included a near tripling of consumers that had used a voice assistant for healthcare. In this landmark report we track voice and conversational AI use cases in healthcare including sentiment for chatbots and IVR for the first time. The report includes over 35 pages of analysis and 22 charts in addition to an industry trends breakdown for 2020-21. 

Voice Shopping Consumer Adoption Report 2021

Voicebot analysts compare consumer use, behavior, and sentiment data from 2018 and 2021 to provide the most comprehensive review of voice shopping available today. Data spans market level results for total users and interest level to the transaction detail related to average order size and product categories and demographic overlays. 40+ pages and 32 charts are included. 

In-Car Voice Assistant Consumer Adoption Report 2021

The car is one of the most important environments for voice assistant use today with a history stretching back over 20 years. This is our third installment of the In-Car Voice Assistant Consumer Adoption Report. Earlier reports evaluated data from the U.S. only but for 2021 the report has expanded to also include the UK and Germany. The 2021 report incorporates over 30 charts and nearly 50 pages of analysis. In addition to the adoption and use data collected from more than 3,000 consumers, there is also a breakdown of a new model for in-car voice assistants that has emerged since 2019 as well as a review of the most recent trends and news that are shaping the trajectory of the solution space. 

UK Smart Speaker Consumer Adoption Report 2021

Voicebot Research breaks down UK smart speaker adoption in more depth than has been available previously — and the results are surprising. Three years of adoption metrics are coupled with a robust analysis of UK smart speaker owner behavior and sentiment. Guess what? The UK no longer simply follows the U.S. adoption pattern. It has leapt past the U.S. in adoption and use. This analysis  provides the context and reliable analysis typically absent from other reports. The report addresses market share, user base, and use case questions as well as a forecast for 2021. Download to see 33 charts in over 30 pages of analysis along with hundreds of data points.

Germany Smart Speaker Consumer Adoption Report 2021

Voicebot Research’s first deep-dive into German smart speaker adoption. Three years of adoption metrics are coupled with a robust analysis of German smart speaker owner behavior and sentiment. These figures are compared with U.S. adoption data to provide much needed context typically absent from other reports. There is some clear alignment with German and U.S. adoption, but there was also significant divergence in 2020. The report addresses market share, user base, and use case questions as well as a forecast for 2021. Download to see 38 charts, 35 pages of analysis and hundreds of data points.

U.S. Smart Speaker Consumer Adoption Report 2021

The most comprehensive analysis of smart speaker adoption, use, and consumer sentiment available. Includes four years of trend data, more than 30 pages of analysis, 100s of data points, and 35 charts. Learn what trends emerged in 2019 that drove much of the industry activity in 2020 and how the COVID-19 pandemic served as an accelerant. Are we past “peak smart speaker”? How many people own devices? How many voice apps do they use each month? What is the forecast for 2021? It’s all there in this year’s report. 


An in-depth review of marketer sentiment, activities, and plans for using voice assistants and voice apps as a marketing channel. Based on data collected from over 300 marketers, the 35-page report assesses everything from plans for investment in Amazon Alexa skills and Google Assistant Actions to building “owned” custom assistants, UX design decisions, and budgets. Over 25 charts. 


A detailed analysis of smart home device adoption in the U.S. as of late 2020. The data is based on a survey of about 1,100 U.S. adults and is compared to earlier surveys of comparable representative samples of U.S. consumers from 2020, 2019, and 2018. The report considers 10 smart home device categories other than smart speakers and presents data around consumer habits, demographics, and use of voice to control the devices. The report includes over 25 charts and 20 pages of analysis. 


A deep dive into a fast growing product category. Hearables were a chapter in the 2018 voice assistant consumer adoption report but their rapid growth merited a stand-alone report for 2020. The category just edges out smart speakers for total users with nearly 100 million U.S. adults. Voicebot’s hearables report includes more than 30 charts included in 35 pages of analysis. It also introduces the concept of the mobile audio decade and how that trend will take hearables even further over the next several years and bring voice alone with it. 


The most in-depth look at voice assistant use on smartphones in the U.S. available anywhere. More than 50 charts and 40 pages of analysis covering topics ranging from smartphone voice assistant adoption growth, assistant market share, and ranking the most popular use cases, to consumer experience using custom voice assistants in mobile apps and more. The 2020 edition is the second biannual Smartphone Voice Assistant Consumer Adoption Report and as a result, also has unrivaled trend data that is instructive about the U.S. market as well as where other country adoption patterns are headed.


The Voice Industry Pulse is the first report to measure the activities, sentiment, and plans of voice industry professionals. Results are presented from two surveys in July 2019 and January 2020. Everyone can download the executive summary today with 11 charts and Voicebot Research members get access to over 40 charts and 37 pages of analysis.


The third edition of the most cited smart speaker data in the industry is now available for 2020. The Smart Speaker Consumer Adoption Report 2020 features 30 charts and 30 pages of analysis. The report provides in-depth analysis around third-party voice app adoption, use cases, user behavior, and warning signs for smart speaker sales going forward. And, that is just the start. 


Market data and analysis on consumer adoption & attitudes of voice assistant use in the car.
An empirical study of the voice user and app experience.

2020 update coming soon. Pre-register for the latest healthcare report here

Market data and analysis on how marketing professionals use and view voice apps.
Report on consumers & voice search and new research on voice assistant SEO.
Second-annual market data report on U.S. smart speaker consumer trends & use cases.
Ebook featuring 100 insights from 17 experts on voice user experience design.

Consumer behavior employing voice assistants while driving. 

Market data and analysis on the adoption of voice commerce by consumers.

Market data report on U.S. consumer trends and use cases for smart speakers in 2018.