A detailed analysis of smart home device adoption in the U.S. as of late 2020. The data is based on a survey of about 1,100 U.S. adults and is compared to earlier surveys of comparable representative samples of U.S. consumers from 2020, 2019, and 2018. The report considers 10 smart home device categories other than smart speakers and presents data around consumer habits, demographics, and use of voice to control the devices. The report includes over 25 charts and 20 pages of analysis.
A deep dive into a fast growing product category. Hearables were a chapter in the 2018 voice assistant consumer adoption report but their rapid growth merited a stand-alone report for 2020. The category just edges out smart speakers for total users with nearly 100 million U.S. adults. Voicebot’s hearables report includes more than 30 charts included in 35 pages of analysis. It also introduces the concept of the mobile audio decade and how that trend will take hearables even further over the next several years and bring voice alone with it.
The most in-depth look at voice assistant use on smartphones in the U.S. available anywhere. More than 50 charts and 40 pages of analysis covering topics ranging from smartphone voice assistant adoption growth, assistant market share, and ranking the most popular use cases, to consumer experience using custom voice assistants in mobile apps and more. The 2020 edition is the second biannual Smartphone Voice Assistant Consumer Adoption Report and as a result, also has unrivaled trend data that is instructive about the U.S. market as well as where other country adoption patterns are headed.
The third edition of the most cited smart speaker data in the industry is now available for 2020. The Smart Speaker Consumer Adoption Report 2020 features 30 charts and 30 pages of analysis. The report provides in-depth analysis around third-party voice app adoption, use cases, user behavior, and warning signs for smart speaker sales going forward. And, that is just the start.