Learn how over 300 marketers view voice assistants as a marketing channel, what they have done with voice technology and their plans for 2021-22. The State of Voice Assistants as a Marketing Channel Report builds on Voicebot’s 2019 data to provide a three year view into the evolution of marketer thinking and activity around voice apps and voice assistants. And, some things have changed.
Data presented in more than two dozen charts and over 30 pages of analysis. Learn more about how marketers view voice app platforms such as Amazon Alexa, Google Assistant, Apple Siri, and Samsung Bixby, as well as the rapid rise in the development of “owned” custom assistants where marketers have complete control over the user experience and data. The analysis includes sentiment, activity, and budget history for the platforms as well as what vendors are being evaluated and used for owned assistant projects. Much of the data is also segmented by size of the company the marketers support.