The State of Voice Assistants as a Marketing Channel 2021

$1995.00

DESCRIPTION

Learn how over 300 marketers view voice assistants as a marketing channel,  what they have done with voice technology and their plans for 2021-22. The State of Voice Assistants as a Marketing Channel Report builds on Voicebot’s 2019 data to provide a three year view into the evolution of marketer thinking and activity around voice apps and voice assistants. And, some things have changed. 

Data presented in more than two dozen charts and over 30 pages of analysis. Learn more about how marketers view voice app platforms such as Amazon Alexa, Google Assistant, Apple Siri, and Samsung Bixby, as well as the rapid rise in the development of “owned” custom assistants where marketers have complete control over the user experience and data. The analysis includes sentiment, activity, and budget history for the platforms as well as what vendors are being evaluated and used for owned assistant projects. Much of the data is also segmented by size of the company the marketers support. 

Table of Contents

  • Introduction
  • Sentiment Around Voice in the Marketing Mix
  • Marketer View of the Consumer Voice Ecosystems
  • Voice Assistant Budgets
  • Brand Owned Custom Assistants
  • Voice UX Decisions
  • Additional Resources

35 Pages of Analysis. Over 25 Charts.

  • Voice Marketer Strategies
  • Voice Assistant Importance as a Marketing Channel 2019-21
  • Voice Assistant Importance as a Marketing Channel 2019-21 Large Enterprise and Brands
  • Voice Assistant Importance as a Marketing Channel 2019-21
  • Brand Marketer Sentiment of Voice Assistants According to Agencies 2019-21
  • Marketer View on Importance of Voice App Presence by Device Surface
  • Marketer Optimism About Voice Product Search 2019-21
  • Marketer Optimism About Voice Commerce 2019-21
  • Enterprise Marketer Optimism about Voice Product Search
  • Enterprise Marketer Optimism about Voice Commerce
  • Voice App Capabilities Among 200 Consumer Brands
  • Marketer View of Which Consumer Assistant Has the Most Potential Today 2019-21
  • Brand and Enterprise Marketer View of Consumer Voice Assistant with the Most Potential Today
  • Marketer View of Which Voice Assistant Has the Most Long-term Potential 2019-21
  • Brand and Enterprise Marketer View of Voice Assistant with the Most Long-term Potential 2019-21
  • Relative Share of Voice Assistants Adopted by Marketers 2019-21
  • Types of Voice Apps Launched by Marketers 2019-21
  • Brand Marketer Voice App Objectives 2019-21
  • Marketer Expectations for Voice App Budgets 2019-21
  • Voice App Investments Change by Year 2019-21 (breakout by Amazon Alexa, Apple Siri, Google Assistant, Samsung Bixby, Owned Custom Assistants)
  • Enterprise Marketer Drivers of Voice Assistant Budgets
  • Frequency of Vendor Evaluation and Selection for Custom Voice Assistants
  • Technology Selection Criteria for Owned Custom Assistants
  • Where Marketers are Deploying Voice Capabilities to Engage Customers
  • Marketer Objectives for Building Custom Voice Capabilities and Assistants
  • Marketers’ Voice App Sonic Branding Choices 2019-21
  • Marketers with a Sonic/Audio Branding Strategy 2019-21

DOWNLOAD EXECUTIVE SUMMARY

Fill out the form below to receive a copy of the State of Voice Assistants as a Marketing Channel Executive Summary.