Hearables Consumer Adoption Report 2020

$1495.00

DESCRIPTION

The report provides a unique lens on hearables adoption in the U.S. and compares growth in the segment between 2018 – 2020. Much of the data presented is based on a survey of over 1,100 U.S. adults in October 2020. It provides analysis of hearables use in general so it will be of interest outside the voice industry to observers of the consumer electronics and audio sectors.

In addition, the report goes deep into voice assistant use through hearables. Data presented in over 30 charts includes adoption totals, frequency of use, and key use cases both for general hearables use and specifically when invoking voice assistants. It also breaks out demographic adoption rates and relative success by brands such as Amazon, Apple, Beats, Bose, Google, Samsung, and Sony.

Table of Contents

  • Introduction
  • Hearables Adoption & Sentiment
  • Hearables Voice Assistant Adoption
  • Fitting into the Larger Voice Ecosystem
  • Additional Reading & Resources

35 Pages. Over 30 Charts.

  • U.S. Hearables Voice Assistant Users Sep 2018-20
  • Rate of Smartphone Voice Assistant Use by Setting or Activity
  • U.S. Adult Voice Assistant Use by Personal Device 2018 – 20
  • Monthly Active Voice Assistant Users by Device Compared to Ownership
  • U.S. Adult Hearables Users 2018, 2020
  • U.S. Adult MAU and DAU Share of Hearables Users 2020
  • Hearables Frequency of Use 2020
  • Hearables Frequency of Use by Gender
  • Hearables Frequency of Use by Age Cohort
  • Listening Time Distributed on Days When Hearables Are Used
  • Time Per Day Spent with Media
  • Average Listening Time on Days When Hearables are Used by Age Cohort (hours : minutes)
  • Listening Time Distribution on Days When Hearables are Used by Age Cohort
  • Hearables U.S. Market Share by Manufacturer
  • Improvements Consumers Want for Wireless Earbuds
  • Improvements Consumers Want for Wireless Earbuds / Headphones by Average Duration of Use
  • Form and Styling Updates Consumers Want from Specific Hearables Brands
  • Voice Assistant U.S. User Base by Personal Device 2018-20
  • Voice Assistant Hearables Frequency of Use 2020
  • Voice Assistant Hearables Frequency of Use By Gender
  • Voice Assistant Hearables Frequency of Use By Age Cohort
  • Growth of Voice Assistant Use by Device 2018-20
  • Ratio of Smartphone Voice Assistant Users Employing Hearables for Access
  • Voice Assistant Brand Market Share Through Hearables
  • Voice Assistant Brand Market Share Through Hearables by Gender
  • Voice Assistant Brand Market Share Through Hearables by Income
  • Top Use Cases for Voice Assistants with Hearables
  • Top Use Cases for Voice Assistants with Hearables by Gender
  • Top Use Cases for Voice Assistants with Hearables by Age Cohort
  • How Voice Assistant Access Impacts Perceived Value
  • Smartphone Voice Interactive Ecosystem

DOWNLOAD EXECUTIVE SUMMARY

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