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Voice assistant use on smartphones is at an inflection point. General purpose voice assistant use has eased while there is growth in voice interactive features in mobile apps. We break it all down from Alexa, Google Assistant, and Siri to the in-app assistants. You will learn what consumers are doing, the most popular use cases, key gaps in offerings today, how adoption patterns have shifted since 2018, how sentiment is trending, and more.
The Smartphone Voice Assistant Consumer Adoption Report is the most in-depth review of voice assistant use on smartphones available anywhere. The analysis provides insight into the U.S. market and what other markets will soon experience. The 2022 edition includes data going back to 2018 with more than 50 charts and 50 pages of analysis based on primary research completed in December 2021 with never before revealed market data. It covers topics ranging from smartphone voice assistant adoption growth, assistant market share, and ranking the most popular use cases, to consumer experience using custom voice assistants in mobile apps and key demographic trends based on age, gender, and income.