Smartphone Voice Assistant Consumer Adoption Report 2022

$2795.00

DESCRIPTION

Voice assistant use on smartphones is at an inflection point. General purpose voice assistant use has eased while there is growth in voice interactive features in mobile apps. We break it all down from Alexa, Google Assistant, and Siri to the in-app assistants. You will learn what consumers are doing, the most popular use cases, key gaps in offerings today, how adoption patterns have shifted since 2018, how sentiment is trending, and more. 

The Smartphone Voice Assistant Consumer Adoption Report is the most in-depth review of voice assistant use on smartphones available anywhere. The analysis provides insight into the U.S. market and what other markets will soon experience. The 2022 edition includes data going back to 2018 with more than 50 charts and 50 pages of analysis based on primary research completed in December 2021 with never before revealed market data. It covers topics ranging from smartphone voice assistant adoption growth, assistant market share, and ranking the most popular use cases, to consumer experience using custom voice assistants in mobile apps and key demographic trends based on age, gender, and income.

Table of Contents

  • Introduction to Key Trends in the Smartphone Voice Assistant Landscape
  • General Purpose Voice Assistant Adoption
  • General Purpose Voice Assistant Market Share
  • Use Cases and Consumer Sentiment
  • Mobile App-Based Voice Assistant Adoption Trends
  • Additional Resources

Over 50 Pages of Analysis and 54 Charts

  • Smartphone General Purpose and Mobile App Voice Assistant Users
  • Consumer Sentiment Toward Voice Assistant Features Within Mobile Apps 2021
  • Smartphone Ownership and Voice Assistant Use 2018-21
  • Smartphone Voice Assistant User Base 2018-21
  • U.S. Smartphone Voice Assistant Frequency of Use 2018-2021
  • General Purpose Voice Assistant Monthly Active User Rate of Smartphone Owners
  • U.S. Smartphone Voice Assistant Use Per Day
  • Voice Assistant Monthly and Daily Active Users Overall and Out of Home (OOH)
  • Smartphone Voice Assistant Users by Gender
  • Smartphone Voice Assistant Share by Gender 2021
  • General Purpose Voice Assistant Use by Smartphone Owner Age 2020-21
  • General Purpose Smartphone Voice Assistant Use by Income 2020-2021
  • General Purpose Smartphone Voice Assistant Market Share 2018-21
  • General Purpose Smartphone Voice Assistant Users by Brand 2018-21
  • Percent of iPhone and Android Smartphone Users That Use Native Assistant
  • Rate of Voice Assistant Use on Samsung and Android Smartphones
  • Voice Assistant Use on iPhones 2021
  • Monthly Voice Assistant Use Rate on iPhones
  • Voice Assistant Use on Android 2021
  • Monthly Voice Assistant Use Rate on Android
  • Voice Assistant Use on Samsung Phones 2021
  • Monthly Voice Assistant Use Rate on Samsung Phones
  • Alexa Use on Smartphones by Device Type
  • Monthly Amazon Alexa Use Rate on Smartphones
  • Smartphone Voice Assistant User Base 2018-21
  • Most Frequent Way to Access Smartphone Voice Assistant 2021
  • Common Use Contexts for Smartphone Voice Assistant Users in the U.S.
  • Smartphone Voice Assistant Information and Entertainment Use Cases
  • Smartphone Voice Assistant Initiated General Question Weighted Use Rank
  • Smartphone Voice Assistant Initiated Streaming Music Weighted Use Rank
  • Smartphone Voice Assistant Initiated Radio Weighted Use Rank
  • Smartphone Voice Assistant Productivity Use Cases
  • Smartphone Voice Assistant Initiated Phone Call Weighted Use Rank
  • Smartphone Voice Assistant Initiated Timers and Alarms Weighted Use Rank
  • Smartphone Voice Assistant Initiated Smart Home Device Control Weighted Use Rank
  • Top 10 Smartphone General Purpose Voice Assistant Use Cases 2020-21
  • Consumer Adoption Barriers for Smartphone Voice Assistants
  • Smartphone Voice Assistant Privacy Concern Intensity 2019-21
  • Smartphone Voice Assistant Privacy Concerns 2021
  • U.S. Mobile App Users That Would Like Voice Interaction Options
  • Interest in Mobile App Voice Interaction Features by Mobile OS
  • Interest in Mobile App Voice Interaction Features by Gender
  • Interest in Mobile App Voice Interaction Features by Income
  • Interest in Mobile App Voice Interaction Features by Age
  • Interest in Mobile App Voice Interaction Features by Smart Device
  • Mobile App Voice Assistant Feature Interest
  • Mobile App Voice Assistant Feature Use Experience
  • Largest Gaps in Interest vs Use of Voice Assistants in Apps
  • Consumer Experience with Voice Assistants Within Mobile Apps
  • Consumer Experience with Voice Assistants Within Mobile Apps by Gender
  • Consumer Sentiment Toward Voice Assistant Features Within Mobile Apps 2020-21
  • Consumer Use Frequency of Voice Assistant Features Within Mobile Apps 2020-21
  • Consumer¬† Use Frequency of Voice Assistant Features Within Mobile Apps by Gender
  • Consumer Use Frequency of Voice Assistant Features Within Mobile Apps by Age 2021

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