Smart Speaker Consumer Adoption Report 2022

$2795.00

DESCRIPTION

The fifth edition of the U.S. Smart Speaker Consumer Adoption Report includes  unmatched breadth and depth of data and analysis related to smart speaker adoption trends, user behaviors, and consumer sentiment. The 2022 data show what a post-pandemic smart speaker landscape will look like. The market is sending mixed signals but this report breaks down the data at a level that provides clarity around where the device segment is now and where it’s headed.
 
The U.S. is a few years ahead of other markets and provides insight into where other countries are headed in their own smart speaker adoption patterns. Go in-depth into the adoption patterns, consumer behaviors and preferences, use cases, and the impact of the COVID-19 pandemic on the segment. The report also provides the only analysis available on third-party voice app adoption, use, and discovery. 
 
You will find over 40 charts and 50 pages of analysis in this report. It complements the recently released report on smartphone voice assistant adoption to provide a comprehensive view around both the smart speaker segment and the future of voice assistants.   

Table of Contents

  • Introduction to Key Trends in the Smart Speaker Landscape
  • Smart Speaker Ownership Status and Trends
  • Smart Speaker Behavior and Use Cases
  • Third-party Voice App Discovery and Use
  • Consumer Sentiment
  • Additional Resources

50 Pages of Analysis and Over 40 Charts

  • Smart Speaker Adoption Among U.S. Adults – 2018-22 
  •  Smart Speaker vs Smartphone Lifecycle Adoption Journey
  • U.S. Smart Speaker Users and DAUs 
  • Smart Speaker Installed Base 2022
  • U.S. Smart Speaker Market Share by Brand 2018-22
  • U.S. Smart Speaker Market Share by Device 2022
  • U.S. Smart Display Adoption by Smart Speaker Owners
  • U.S. Smart Display Installed Base 2022
  • Smart Speakers per Household Breakdown 2018-22
  • Average Number of Smart Speakers per Household 2018-22
  • Smart Display Owners Smart Speakers Per Household 2021-22
  • Where Consumers Have Smart Speakers 2022
  • Smart Speaker Locations for Single and Multiple Device Owners
  • Smart Speaker Owners Increased Use During Pandemic
  • Impact of COVID Pandemic on Smart Speaker Usage
  • Smart Speaker Frequency of Use 2018-22
  • Smart Speaker Use per Day and Daily Active User Rate
  • Smart Speaker and Smart Display Use Frequency
  • Smart Speaker Use Frequency and Ownership Time
  • Smart Speaker Use Case Frequency January 2022
  • Question Category Frequency on Smart Speakers January 2022
  • Consumer Interest in Accessing Customer Service Through Smart Speakers
  • How Smart Speaker Owners Discover Voice Apps 2022
  • How Smart Speaker Owners Discover Voice Apps 2018-22
  • Third-Party Voice App Users January 2022
  • Voice App Trial Rate 2019-22
  • Number of Voice Apps Tried 2019-22
  • Monthly Third-Party Voice App Users 2019-22
  • Monthly Third-Party Voice App Adoption 2019-22
  • Third-Party Voice Apps Used Monthly by User 2019-22
  • Number of Third-Party Voice Apps Used Monthly 2020-22
  • Third-Party Voice App Use by Smart Speaker Use Frequency
  • Third-Party Voice Games Use by Smart Speaker Use Frequency
  • Qualities Users Value in Smart Speakers 2022
  • Qualities Users Value in Smart Speakers 2019-22
  • Relative Value of Smart Speaker Sound Quality and Features
  • Concern About Smart Speakers and Privacy Risk All U.S. Adults 2019-22
  • Concern About Smart Speakers and Privacy Risk Smart Speaker Owners 2019-22
  • Reasons Consumers Give for Not Owning a Smart Speaker
  • Consumers That Expect to Become Smart Speaker Owners
  • Expected vs Actual U.S. Smart Speaker Ownership

DOWNLOAD EXECUTIVE SUMMARY

Fill out the form below to receive a copy of the Smart Speaker Consumer Adoption Report 2022 Executive Summary.