U.S. Smart Speaker Consumer Adoption Report 2021

$1995.00

DESCRIPTION

Our fourth edition of the U.S. Smart Speaker Consumer Adoption Report includes a wealth of robust trend data which provides the most comprehensive view of this product category’s rise. Nowhere else will you find this level of analysis combined with four years of consumer survey data. The 2021 data also tell a different story than in previous editions which should be a wake-up call for the industry.

Go in-depth into the adoption patterns, consumer user behaviors and preferences, use cases, and the impact of the COVID-19 pandemic on the segment to better understand where the smart speaker market has been and where it’s headed. You will also find the only analysis available on voice app adoption, use, and discovery.

The U.S. is a few years ahead of other markets and provides insight into where other countries are likely to arrive in their own smart speaker adoption patterns.  

Table of Contents

  • Introduction
  • Smart Speaker Ownership
  • Smart Speaker Behavior and Use Cases
  • Voice App Discovery and Use
  • Consumer Sentiment
  • Additional Resources

Over 30 Pages of Analysis and 35 Charts.

  • Smart Speaker Adoption Among U.S. Adults – 2021
  • Impact of COVID-19 Pandemic on Smart Speaker Use – June 2020
  • Monthly Active Voice Assistant Users by Device Compared to Ownership
  • U.S. Adult Smart Speaker Installed Base – 2018-21
  • U.S. Smart Speaker Market Share by Brand – 2018-21
  • U.S. Smart Speaker Market Share by Device – 2021
  • U.S. Smart Display Adoption by Smart Speaker Owners – 2018-21
  • U.S. Smart Display Market Share – 2021
  • Average Number of Smart Speakers Per Household – 2018-21
  • Smart Speakers Owned Per U.S. Household – 2018-21
  • Where Consumers Have Smart Speakers in 2021
  • Impact of COVID-19 Pandemic on Smart Speaker Usage
  • Smart Speaker Owners Reporting More Device Use During Pandemic
  • Smart Speaker Frequency of Use – 2018-21
  • Smart Speaker Use Frequency and Ownership Time
  • Smart Speaker and Smart Display Use Frequency
  • Smart Speaker Use Per Day and DAU Rate by Brand
  • Smart Speaker Use Case Frequency January 2021
  • Question Category Use Rate on Smart Speakers – January 2021
  • Consumer Interest in Accessing Customer Service Through Smart Speakers
  • How Smart Speaker Owners Discover Voice Apps – January 2021
  • How Smart Speaker Owners Discover Voice Apps – 2018-21
  • Third-Party Voice App Users – January 2021
  • Monthly Third-Party Voice App Users
  • Third Party Voice App Trial Rate – 2019-21
  • Number of Third-Party Voice Apps Tried – 2019-21
  • Third-Party Voice Used Monthly Per User Rate – 2019-21
  • Number of Third-Party Voice Apps Used Monthly – 2020-21
  • What Qualities Users Value in Smart Speakers – 2021
  • Relative Value of Smart Speaker Sound Quality and Features
  • Concern About Smart Speaker Privacy Risk – All U.S. Adults
  • Concern About Smart Speaker Privacy Risk – Smart Speaker Owners
  • Reason Consumers Don’t Yet Have a Smart Speaker
  • Smart Speaker Purchase Intent – 2018-21
  • Actual vs Expected Smart Speaker Ownership

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