Our fourth edition of the U.S. Smart Speaker Consumer Adoption Report includes a wealth of robust trend data which provides the most comprehensive view of this product category’s rise. Nowhere else will you find this level of analysis combined with four years of consumer survey data. The 2021 data also tell a different story than in previous editions which should be a wake-up call for the industry.
Go in-depth into the adoption patterns, consumer user behaviors and preferences, use cases, and the impact of the COVID-19 pandemic on the segment to better understand where the smart speaker market has been and where it’s headed. You will also find the only analysis available on voice app adoption, use, and discovery.
The U.S. is a few years ahead of other markets and provides insight into where other countries are likely to arrive in their own smart speaker adoption patterns.