Deepfake and Voice Clone Consumer Sentiment Report 2023

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DESCRIPTION

Deepfakes and voice clones are all around us–in movies and television shows, online games, social media, and even telephone calls with friends. However, these technologies are also increasingly used to commit fraud, spread disinformation, and damage reputations. Voicebot and Pindrop collaborated to create the most comprehensive analysis of consumer experience and sentiment related to deepfakes and voice clones. Awareness is higher than you might expect, but concern is even higher. Dive into 70 pages of analysis and resources with over 50 charts and diagrams based on a national survey of 2,000 U.S. adults. 

Table of Contents

  • Introduction
  • Scams, Attack Vectors & Positive Uses
  • Deepfake Awareness & Sentiment
  • Voice Clone Awareness & Sentiment
  • Comparing Deepfakes and Voice Clones
  • Deepfake & Voice Clone Concern by Domain
  • Additional Resources

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Nearly 80 Pages of Analysis and 52 Charts and Diagrams

  • Deepfake Technology Categories 
  • Deepfake Solution Complexity Map
  • Deepfake and Voice Clone Awareness Among Consumers
  • Deepfake and Voice Clone Concern Among Consumers
  • Domains Where Consumers are Most Concerned About Voice Clones 
  • Consumer Confidence in Deepfake and Voice Clone Protection for Key At-Risk Industries 
  • Deepfake and Voice Clone Sentiment
  • Deepfake Consumer Encounters by Channel
  • Deepfake Awareness Among Consumers
  • Deepfake Awareness by Gender
  • Deepfake Awareness Among Select Media Consumers
  • Deepfake Consumer Encounters by Channel
  • Consumer Definitions of Deepfake Technology
  • Deepfake Sentiment Among Consumers
  • Deepfake Sentiment Among Media Consumers
  • What Consumers Like About Deepfakes
  • Deepfake Concern Level Among Consumers
  • Deepfake Sentiment Among Consumers with High Concern About Personal Risks
  • Consumers That Know Someone Who Has Had a Deepfake Made of Them
  • Percent of Deepfakes Consumers Say Were Made with Person’s Consent
  • Deepfake Concern Level for Consumers That Know Someone That Has a
  • Deepfake
  • Voice Clone Awareness Among Consumers
  • Voice Clone Awareness by Gender 
  • Voice Clone Awareness Among Select Media Consumers
  • Deepfake Consumer Encounters by Channel
  • Consumer Definitions of Voice Clone Technology
  • Voice Clone Sentiment Among Consumers
  • Voice Clone Sentiment Among Media Consumers
  • What Consumers Like About Voice Clones
  • Voice Clone Concern Level Among Consumers
  • Voice Clone Sentiment Among Consumers With High Concern About Personal Risks
  • Consumers That Know Someone Who Has Had a Voice Clone Made of Them
  • Percent of Voice Clones Consumers Say Were Made With Person’s Consent
  • Voice Clone Concern Level for Consumers That Know Someone That Has a Voice Clone
  • Consumer Interest in Voice Authentication
  • Interest in Voice Authentication Among Those Very Concerned About Voice Clones
  • Deepfake and Voice Clone Awareness by Age
  • Deepfake and Voice Clone Awareness by Income
  • Deepfake & Voice Clone Concern Level Among Consumers by Income
  • Deepfake Sentiment Among Consumers
  • Top Domains Where Consumers are Most Concerned About Voice Clones and Deepfakes by Income
  • Domains Where Consumers are Most Concerned About Voice Clones and Deepfakes by Gender
  • Consumer Confidence in Deepfake and Voice Clone Readiness of Banks, Insurance, and Healthcare Providers by Income
  • Consumer Confidence in Deepfake and Voice Clone Readiness of News Media by Income
  • Consumer Confidence in Deepfake and Voice Clone Readiness of Social Media by Income
  • Deepfake Protection Consumer Confidence Score by Industry and Income
  • Perceived Deepfake and Voice Clone Readiness of Banks, Insurance, and Healthcare Providers by Gender
  • Perceived Deepfake and Voice Clone Readiness of News Media by Gender
  • Perceived Deepfake and Voice Clone Readiness of Social Media by Gender
  • Deepfake Protection Consumer Confidence Score by Gender and Income
  • Workplace Deepfake and Voice Clone Concern
  • Workplace Deepfake and Voice Clone Concerns by Income

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