UK Smart Speaker Consumer Adoption Report 2021

$1995.00

DESCRIPTION

This is our first in-depth analysis of the UK smart speaker market. We have three years of data for smart speaker adoption in the country along with comparisons to U.S. adoption and use patterns. This is particularly relevant since the UK largely followed U.S. adoption rates through early 2019 by about one-two years but that all changed in 2020 when the UK leapt into a lead. The report includes hundreds of discrete data points, 33 charts, and over 30 pages of analysis. It is the most comprehensive review of smart speaker adoption available today for the UK and it is from the research team that brought you Voicebot.ai. 

Table of Contents

  • Introduction
  • Smart Speaker Ownership
  • Smart Speaker Behavior and Use Cases
  • Voice App Discovery and Use
  • Consumer Sentiment
  • Additional Resources

Over 30 Pages of Analysis and 33 Charts.

  • Smart Speaker Adoption Among UK Adults – 2021
  • Impact of COVID-19 Pandemic on Smart Speaker Use in the UK
  • UK Smart Speaker Ownership Rate by Year
  • UK Adult Smart Speaker Installed Base – 2021
  • UK Smart Speaker Relative Market Share by Brand – 2021
  • UK Relative Smart Speaker Market Share by Device – 2021
  • UK Smart Display Adoption by Smart Speaker Owners – 2021
  • UK Smart Display Market Share by Vendor – 2021
  • Average Smart Speakers Per UK Household – 2021
  • Smart Speakers Owned in UK Households – 2021
  • Where UK Consumers Have Smart Speakers in 2021
  • Smart Speaker Frequency of Use – UK 2021
  • Smart Speaker Use Frequency and Ownership Time – UK 2021
  • UK Smart Speaker Use Case Frequency January 2021
  • MAU Use Cases with Largest Variance UK vs. U.S.
  • MAU Voice Commerce Use Cases UK vs. U.S. Variance
  • Consumer Device Preference for TV Voice Control – UK 2021
  • Consumer Device Preference for TV Voice Control by UK Smart Speaker Owners 2021
  • Question Category Frequency on Smart Speakers – UK 2021
  • Consumer Interest in Accessing Customer Service Through Smart Speakers – UK 2021 
  • How Smart Speaker Owners Discover Voice Apps in UK – January 2021
  • Third-Party Voice App Users – UK 2021
  • Monthly Third-Party Voice App Users – UK 2021
  • Number of Third-Party Voice Apps Tried – UK 2021
  • Voice App Trial Rate 2021
  • Number of Third-Party Voice Apps Used Monthly – UK 2021
  • Number of Third-Party Voice Apps Used Monthly
  • What Qualities Users Value in Smart Speakers – UK 2021
  • Reasons Consumers Don’t Yet Have a Smart Speaker
  • Concern About Smart Speaker Privacy Risk – All UK and U.S. Adults 2021
  • Concern About Smart Speaker Privacy Risk – UK and U.S. Smart Speaker Owners 2021
  • UK and U.S. Adults Expressing Significant Concern About Smart Speakers and Privacy
  • Consumer Smart Speaker Purchase Intent 2021

DOWNLOAD EXECUTIVE SUMMARY

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