Germany Smart Speaker Consumer Adoption Report 2021

$1995.00

DESCRIPTION

This is our first in-depth analysis of the German smart speaker market. We have three years of data for smart speaker adoption in the country along with comparisons to U.S. adoption and use patterns. This is particularly relevant since Germany has largely followed U.S. adoption by about two years but there are also some notable differences. The report includes hundreds of discrete data points, 35 charts, and over 30 pages of analysis. It is the most comprehensive review of smart speaker adoption available today from the research team that brought you Voicebot.ai. 

Table of Contents

  • Introduction
  • Smart Speaker Ownership
  • Smart Speaker Behavior and Use Cases
  • Voice App Discovery and Use
  • Consumer Sentiment
  • Additional Resources

Over 30 Pages of Analysis and 38 Charts.

  • Smart Speaker Adoption Among German Adults – 2021
  • Impact of COVID-19 Pandemic on Smart Speaker Use in Germany
  • German Smart Speaker Ownership Rate by Year
  • Germany Adult Smart Speaker Installed Base – 2021
  • German Smart Speaker Relative Market Share by Brand – 2021
  • Germany Relative Smart Speaker Market Share by Device – 2021
  • Germany Smart Display Adoption by Smart Speaker Owners – 2021
  • Germany Smart Display Market Share by Brand – 2021
  • Average Smart Speakers Per German Household – 2021
  • Smart Speakers Owned in German Households – 2021
  • Where German Consumers Have Smart Speakers in 2021
  • Smart Speaker Frequency of Use – Germany 2021
  • Smart Speaker Use Frequency and Ownership Time – Germany 2021
  • Germany Smart Speaker Use Case Frequency January 2021
  • MAU Use Cases with Largest Variance Germany vs. U.S.
  • MAU Voice Commerce Use Cases Germany vs. U.S. Variance
  • Consumer Device Preference for TV Voice Control – Germany 2021
  • Consumer Device Preference for TV Voice Control – German Smart Speaker Owners 2021
  • Consumer Device Preference for TV Voice Control by Age
  • Consumer Device Preference fro TV Voice Control by Gender
  • ¬†Question Category Frequency on Smart Speakers in Germany – January 2021
  • German Consumer Interest in Accessing Customer Service Through Smart Speakers
  • How Smart Speaker Owners Discover Voice Apps in Germany – January 2021
  • How Smart Speaker Owners Discover Voice Apps – 2018-21
  • Third-Party Voice App Users – Germany 2021
  • Monthly Third-Party Voice App Users – Germany 2021
  • Number of Third-Party Voice Apps Tried – Germany 2021
  • Voice App Trial Rate 2021
  • Number of Third-Party Voice Apps Used Monthly – Germany 2021
  • Number of Third-Party Voice Apps Used Monthly
  • What Qualities Users Value in Smart Speakers – Germany 2021
  • Preference for a Common Voice Assistant for Smartphones and Smart Speakers
  • Reasons Consumers Don’t Yet Have a Smart Speaker
  • Concern About Smart Speaker Privacy Risk – All German and U.S. Adults
  • Concern About Smart Speaker Privacy Risk – German and U.S. Smart Speaker Owners
  • German and U.S. Adults Expressing Significant Concern About Smart Speakers and Privacy
  • Reason Consumers Don’t Yet Have a Smart Speaker
  • Consumer Smart Speaker Purchase Intent – Germany & U.S. 2021

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