The report provides a unique lens on hearables adoption in the U.S. and compares growth in the segment between 2018 – 2020. Much of the data presented is based on a survey of over 1,100 U.S. adults in October 2020. It provides analysis of hearables use in general so it will be of interest outside the voice industry to observers of the consumer electronics and audio sectors.

In addition, the report goes deep into voice assistant use through hearables. Data presented in over 30 charts includes adoption totals, frequency of use, and key use cases both for general hearables use and specifically when invoking voice assistants. It also breaks out demographic adoption rates and relative success by brands such as Amazon, Apple, Beats, Bose, Google, Samsung, and Sony.