In-Car Voice Assistant Consumer Adoption Report 2021
for the U.S., UK & Germany

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DESCRIPTION

The car is one of the most important environments for voice assistant use today with a history stretching back over 20 years. This is our third installment of the In-Car Voice Assistant Consumer Adoption Report. Earlier reports evaluated data from the U.S. only but for 2021 the report has expanded to also include the UK and Germany. The 2021 report incorporates over 30 charts and nearly 50 pages of analysis. In addition to the adoption and use data collected from more than 3,000 consumers, there is also a breakdown of a new model for in-car voice assistants that has emerged since 2019 as well as a review of the most recent trends and news that are shaping the trajectory of the solution space. 

Table of Contents

  • Introduction
  • Consumers, Voice & Cars
  • How Voice is Used in the Car Today
  • Car Owner and Buyer Sentiment
  • Automaker Voice Interface Adoption
  • Recent Developments
  • Additional Resources
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Nearly 50 Pages of Analysis and 32 Charts

  • Total In-Car Voice Assistant Users U.S. 2021
  • Total In-Car Voice Assistant Users UK 2021
  • Total In-Car Voice Assistant Users Germany 2021
  • In-Car Voice Assistant Adoption Rate
  • The Short History of Voice in the Car
  • Car Buyers Expressing Interest in Voice Assistants – US, UK, Germany
  • A New Model for Voice Assistants in the Car
  • Preferred Onboard Voice Assistant Availability
  • Total In-Car Voice Assistant Users – U.S., UK, Germany
  • Rate of In-Car Voice Assistant Adoption by Device
  • U.S. In-Car Voice Assistant MAU Rate
  • U.S. In-Car Voice Assistant Users by Frequency 2019-20
  • In-Car Voice Assistant Use Frequency by Country
  • Voice Assistant Mode Used Most Frequently by Consumers
  • In-Car Voice Assistant Use by Gender – U.S., UK, Germany
  • Driver Familiarity with Embedded Voice Assistant Capabilities
  • In-Car Voice Assistant Use Cases – U.S.
  • In-Car Voice Assistant Use Cases – Germany
  • In-Car Voice Assistant Use Cases – UK
  •  In-Car Voice Assistant Use Cases Tried – U.S., UK, Germany
  • Top Voice Assistant Use Case by Device Surface
  • Consumer Sentiment of In-Car Voice Assistant Performance
  • Percent of Drivers Expecting to Use Voice Assistants More in the Future – U.S. 2019-21
  • Percent of Drivers Expecting to Use Voice Assistants More in the Future – U.S., UK, Germany 2021
  • Change in Expected Use of Voice Assistants in the Car for 2022 – U.S., UK, Germany
  • Voice Command Expected Use with the Availability of Multiple Assistants – U.S. 2020-21
  • Voice Command Expected Use with the Availability of Multiple Assistants – UK 2021
  • Voice Command Expected Use with the Availability of Multiple Assistants – Germany 2021
  • Importance of Voice Assistants in Car Purchase Decisions – U.S. 2019-21
  • Voice Assistant Influence on Car Purchase Decisions – U.S., UK, Germany 2021
  • In-Car Voice Assistant Options by Automaker 2021

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