Smartphone Voice Assistant Consumer Adoption Report
November 2020

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DESCRIPTION

The most in-depth look at voice assistant use on smartphones in the U.S. available anywhere. More than 50 charts and 40 pages of analysis covering topics ranging from smartphone voice assistant adoption growth, assistant market share, and ranking the most popular use cases, to consumer experience using custom voice assistants in mobile apps and more. The 2020 edition is the second biannual Smartphone Voice Assistant Consumer Adoption Report and as a result, also has unrivaled trend data that is instructive about the U.S. market as well as where other country adoption patterns are headed.

Table of Contents

  • Introduction
  • Smartphone OS & Voice Assistants
  • Use Cases & Sentiment
  • General Purpose Voice Assistants
  • Mobile App-Based Assistants
  • Smartphone Peripherals
  • Conclusion
  • Additional Resources
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Over 40+ Pages. Over 50 Charts.

  • Smartphone Ownership and Voice Assistant Use – comparing ownership and use rates in 2018 and 2020
  • Smartphone Voice Assistant User Base – broken out by casual, monthly active, and daily active users 2018-20
  • U.S. Smartphone Voice Assistant Relative Market Share – 2018-20
  • U.S. Smartphone Voice Assistant Share of Interactions – 2018-20
  • Smartphone Voice Assistant Adoption by Gender – overall adoption, plus voice assistant use by gender
  • Smartphone Voice Assistant Users by Income – broken out by voice assistant
  • Smartphone Voice Assistant Adoption by Age Cohort – for all voice assistants
  • Smartphone Voice Assistant Users by Age Cohort – segmented by voice assistant
  • U.S. Smartphone Voice Assistant User Frequency – 2018-20
  • U.S. Smartphone Voice Assistant Use Per Day Per User – 2018-20
  • Voice Assistant Monthly Active User Rate Among all Smartphone Owners
  • Most Frequent Method for Accessing Smartphone Voice Assistants – mic from smartphone, car, earbuds
  • Where Consumers Use Smartphone Voice Assistants by Frequency – both home and on the go contexts
  • Frequency of Use for Nine Common Information and Entertainment Use Cases – segmented into tried, MAU, DAU
  • Frequency of Use for Eight Common Productivity Use Cases – segmented into tried, MAU, DAU
  • Ranking for Top 10 Most Popular Voice Assistant Use Cases Among U.S. Smartphone Owners
  • What Consumers Say Would Cause Them to Use Smartphone Voice Assistants More – 2018-20
  • Level of Consumer Privacy Concern Related to Smartphone-based Voice Assistants
  • Ratio of Voice Assistant Adoption on iOS and Android Smartphones – 2018-20
  • Usage Rate of Voice Assistants on iPhone – 2018-20
  • Usage Rate of Voice Assistants on Android Smartphones – 2018-20
  • Usage Rate of Voice Assistants on Samsung Smartphones – 2018-20
  • Usage Rate of Amazon Alexa Across Smartphones – 2018-20
  • Interest of U.S. Adults in Using Voice Assistants within Mobile Apps
  • Use of Voice Assistants by U.S. Adults in Mobile Apps
  • Smartphone App Voice Assistant Feature Interest by Consumers
  • Smartphone App Voice Assistant Feature Use Experience by Consumers

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